The process of writing a press release can be difficult and confusing for students and/or newbies everywhere. In an effort to help, here are some tips and tricks of the trade… DO Keep Your Release Focused on the Event: Like any written piece, it is critical to keep your words centralized around the main topic. Straying away can lead to misunderstandings, negative feedback, and little … Continue reading Do’s and Don’ts of Writing a Press Release

In the recent weeks, I’ve had the joyous opportunity to sit down with two lovely, working women in my life. Both women radiate confidence, poise, and determination. Both women possess career titles that they consider “out-of-the-normal,” yet they are each working wonders. The two women work and reside miles from each other. Their positions require them to complete diverse tasks. The paths they each took … Continue reading PR Interview Project

Public relations, like many aspects of our lives, is more effective with a plan. The perfect plan for any corporation or individual depends ultimately on the details of their end goal. However, there are six basic elements that serve as guidelines for any PR plan. Evaluate your State of Affairs: To begin the planning process, we must take a wholesome look at our current situation. … Continue reading The Perfect PR Plan